Our Mission, Values and Commitment to You


Our mission is to democratize strategy and information to create a marketplace reflective of the American dream.

We value the founding principles of the nation: integrity, hard work and freedom. We believe this means that every company should be dedicated to delivering results that emulate the highest level of quality, sustainability and courage.

The SJW Group and its subsidiaries are committed to providing you with services that catalyze growth and innovation. We aim to inspire creativity, develop long-lasting relationships and build a better future. 

Our Leadership

About Her

Sara Astatke is a fashion business executive and CEO of SJW and its subsidiaries. Raised in Denver, Colorado, she moved to New York City at a young age to immerse herself in creative pursuits from fashion to film. Eventually attending The Fashion Institute of Technology, Sara developed a passion for innovation and for people that has carried her throughout her career. She started the company in 2020.  

With Regards, from our Leader 

A letter, for you

In a world defined by competition, an American dream can feel inaccessible. There has never been a more important time to establish a culture of openness and bravery in order to create the freedom necessary for success. Leading with that regard, allows for companies like Sara Jane World to innovate, create and communicate with an ethicality and generosity that reestablishes The American Dream ad infinitum. 

Our commitment to inspiring a nation and generations to come begins with the decision to cultivate an environment of inclusivity. From writing to media to the fine arts, we are open to the public. I understand the power that inspiration brings and I am confident in the impact that sharing ideas has in the highest level of industry.

I believe that regardless of age, race, gender or socioeconomic status, each individual should have the opportunity to participate in the marketplace and do so tenaciously. We are dedicated to investing time and resources in the most impactful, forward thinking and socially cognizant ways. 


I can’t wait to see what we build together, never forget the power of you. 


Sincerely, 

Sara Astatke